Visualize your Stripe analytics in Metabase

February 8, 2023

Stripe analytics in Metabase

Why use Stripe in a Startup

Stripe is an easy to integrate payment processing platform we use to accept and process payments online with our different startups. It is an unmissable tool to accept a variety of payment methods, such as credit and debit cards, as well as digital payment methods like Apple Pay and Google Pay.

Monitor analytics in Stripe

Stripe also provides analytics and reporting tools that allow businesses to track and analyze their payment activity. These tools can help businesses understand their payment trends and make informed decisions about their operations, but Metabase offers more advanced visualization options and customization capabilities than the analytics tools provided by Stripe.

Stripe analytics vs Metabase

Stripe's analytics tools are primarily focused on providing businesses with insights into their payment activity, such as total sales, number of transactions, and average order value. While these tools do allow businesses to create some basic charts and graphs, they may not offer the same level of customization or advanced visualization options as a dedicated data visualization tool like Metabase.

Take better data-driven decisions

Using a powerful BI and data visualization tool like Metabase connected to the payment processing platform Stripe can provide a wealth of insights and help a business or startup to make more informed and data-driven decisions:

  1. Insights into business performance: By analyzing data from Stripe through Metabase, you can gain valuable insights into key performance indicators such as revenue, customer acquisition, and retention. This can help you make informed decisions about how to optimize your performance and grow your business.
  2. Improved financial planning: gain a deeper understanding of your financial performance and identify trends and patterns that may not be immediately apparent in raw data. This can help your startup make more informed financial planning decisions and improve your financial stability.
  3. Enhanced customer insights: get a deeper understanding of your customers and identify key trends and patterns in customer behavior. This can help you to tailor your marketing and product offerings to meet the needs of your customers and drive sales.

How we migrate Stripe to Metabase

  1. create a PostgreSQL database
  2. we create a script to automatically collect data with Stripe’s API
  3. the script feeds your database in real time
  4. connect it to a Metabase instance